Make Your Website Mobile-Friendly
We can all surely agree to the fact that people spend most of their times on their mobile phones. As a matter of fact, recent studies have shown that about eighty percent of internet users utilize their mobile phones for online activity. Having said that, it is paramount that your site is completely mobile friendly. And, it’s even better if you consider a mobile application which potential home buyers can be able to use to view your listings.
Create Pinterest Boards
As a real estate agent, you may need to create Pinterest boards since it is a great way to provide information and images for specific listings. In addition to the high-quality photos of the property, you can also create a board in Pinterest for a single property in order to highlight the most important benefits that one can get in that particular location.
Make Creative Animated Videos
You should also consider outsourcing high-quality and attractive animated video for your business. Cute, short and high-quality animated cartoon videos can definitely help a lot in establishing your brand and give a touch of personalization. You might even want to try featuring some local sites or landmarks in your video in order to make it targeted and unique. Aside from that, you can also incorporate aerial videos offered by professional and skilled drone filming UK service providers.
Bear in mind that your animated video does not have to be very sophisticated – come up with a simple and short video as possible with a help of a professional near you.
Build a Google My Business Page
It is the latest in location-based pages of Google. If you are confused with Google My Business Page, don’t worry too much since it is generally the same idea as Google+ Pages and Google Places for Businesses. Setting up your Google My Business Account definitely makes it much easier for the people to search you in Google+, Google Maps, and Google Search. Trust me, this method is a no-brainer.
The moment you’ve got some competition in real estate marketing in your area, then you might want to make yourself stand out through going niche. For example, become the ultimate go-to agent for families with kids, dog owners, divorced individuals, etc. In fact, making your own name when it comes to a certain niche need requirement can definitely make you memorable, most especially in highly saturated zip codes.
Utilize Emotional Storytelling
Use emotional storytelling with powerful visual elements and compelling copy. Humans tend to respond to effective stories so if you tell a good one, your clients will surely flock to you.
If you’re comfortable enough in hosting a webinar, it can also be an effective way to gain attention for your real estate business. Webinars can be repurposed as videos too that you can upload in YouTube. This can serve as a valuable video content, which can permanently live on your website. Now that you know the most important things you should do as a real estate agent, don’t forget to apply these to your marketing strategies.